Rita Ora Is the New Face of Superga

In August, British darling Rita Ora signed up with Next Models and now she’s landed her first major campaign with Italian footwear brand Superga. The singer will be the face of Superga’s Spring/Summer 2013 collection, which will be out in March 2013.

Ora will follow fellow Brit Alexa Chung who has modeled the brand since 2011 and we think her edgy plus classy style will be a fun fit for the company. Aside from working with the Roc Nation star, Superga has also pulled in Mary-Kate and Ashley Olsen and British labels Giles and House of Holland for recent design collaborations.

We’re excited to see what direction Ora will go for the sneaker campaign and how she’ll pair up the shoes. Are you looking forward to the new ad campaign?

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